Why is peanut butter still sold in tall skinny jars? When you get to the bottom, no standard butter knives are long enough. To get the last of it you have to either find something long enough to reach the bottom or just get your hands covered with the stuff. Neither is acceptable with the options we have today.
Jelly manufacturers have offered squeeze bottles for years now. I've seen mustard in tooth paste type tubes. The only places you can find ketchup in glass bottles is in restaurants, and the only reason I can imagine they do this is so people will give up before getting all they want out of those bottles. For fucks sake, they've invented spray on cheese. What all this shows is that the food industry isn't afraid of changing their packaging.
Why is peanut butter mired in the old "jar" paradigm when so many other options exist for packaging goopy substances.
It could be packaged the same plastic tubes that caulk comes in. Of course the shortcoming of this is that you couldn't really use a standard caulking gun in the kitchen. You'd need something plastic without a lot of crevices, but that could be made or perhaps somehow integrated with the tube containing the peanut butter.
It could be sold in plastic bags similar to those ones that pastry chefs use for frosting but with a re-closeable fitting. This would have the advantage of getting smaller as you consume the peanut butter because storing containers mostly of air sucks.
Then there is the good old tooth paste tube for smaller amounts. This would be perfect for lunch boxes.
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